TallWood Case Study

TallWood is a Chilean architecture, engineering, and building management firm specializing in wood as a structural material. With a strong focus on sustainability and productivity, the firm combines professional practice with academic research.

As a small office with five employees—supported by joint ventures with structural engineering firms—TallWood often collaborates with up to 10 professionals on large projects. For such a dynamic and distributed team, tracking time effectively is critical to managing budgets, planning resources, and valuing their expertise accurately.

“We are architects and researchers who also teach at universities. With so many commitments, it’s very important to have reliable time tracking for our projects.” Andrés Sierra, Arquitecto Gerente

“My job is figuring out how technology can work better for our projects and team. Having accurate, accessible time tracking is a huge part of that.”

Zags,
Co-Founder and CTO

“The Memory app was a game changer. It helped me recall where I was and what I was doing—whether it was a meeting or working on-site. It’s better than just relying on software you have to manually open and use.”

Andrés Sierra, Arquitecto Gerente

“It’s very organized. The way you can assign time to specific projects or clients is intuitive and ensures we track even small amounts of time accurately.”

Andrés Sierra, Arquitecto Gerente

“Timely is easy to use and innovative. The Memory app, in particular, is a unique feature that has positively impacted how we track activities and ensure nothing is missed.”

Andrés Sierra, Arquitecto Gerente

The Challenge with Time Tracking

Before adopting Timely, TallWood struggled to find a practical way to manage time tracking across projects. The team experimented with various tools, including Excel spreadsheets, Trello, and personal calendars. However, their chaotic workflow made it difficult to maintain consistency, especially with team members frequently switching focus between projects.

“We worked in a very chaotic way, often focusing on new projects as they arose without much coordination or scheduling.” Andrés Sierra, Arquitecto Gerente

Trello’s task management capabilities were not suited for time tracking, and spreadsheets lacked the granularity TallWood needed to assess their performance. Without an effective system, it was challenging to evaluate the value of their work, estimate budgets for future projects, or understand how their time was distributed across clients.

The Solution

After researching alternatives, TallWood chose Timely for its user-friendly interface, affordability, and standout feature: the Memory app. Small activities like client meetings or quick project updates, which were often overlooked, were now being tracked. This ensured that even minor efforts contributing to bigger outcomes didn’t go unnoticed.

“The Memory app was a game changer. It helped me recall where I was and what I was doing—whether it was a meeting or working on-site. It’s better than just relying on software you have to manually open and use.” Andrés Sierra, Arquitecto Gerente

Timely brought essential clarity to workflows by organizing time entries by project and client. Its intuitive interface made it easy for team members to track their hours, even for small tasks. For the architects working on-site or between multiple locations, the mobile app proved invaluable for logging hours on the go.

Timely’s simplicity also made onboarding effortless. The team quickly integrated it into their daily routines, using it to track hours, understand workloads, and ensure they were billing clients accurately for every project.

The Result

Timely transformed the way TallWood tracks and values its time. By capturing small but essential activities, the firm now has a clearer picture of how time is spent across projects. This new visibility improved budgeting, enhanced client expectation management, and boosted team accountability.

“It’s very organized. The way you can assign time to specific projects or clients is intuitive and ensures we track even small amounts of time accurately.” Andrés Sierra, Arquitecto Gerente

TallWood already considers Timely a vital part of their workflow, ensuring no effort goes unnoticed and allowing them to focus more on delivering high-quality work and less on administrative burdens.

“Timely is easy to use and innovative. The Memory app, in particular, is a unique feature that has positively impacted how we track activities and ensure nothing is missed.” Andrés Sierra, Arquitecto Gerente

For TallWood, Timely has brought structure to a previously chaotic process, making it easier to collaborate across projects and deliver value to their clients.

"We started presenting data to other teams within IT and they saw value in it as well. So I think we have 150 licenses now."

Mike Elliot

Senior Endpoint Engineer

"We’re still using it for data collection, but we've already seen insights leading to operational changes. For example, we've reduced time spent on particular tasks based on data feedback."

Natalie

Director of Customer Success Operations

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