TMI Case Study

Falk Media Case Study

Falk Media prides itself on moving quickly and adapting to new challenges, much like the falcon that inspired the company’s name. The digital marketing agency specializes in social media management, search engine strategy, and other digital services, relying on time tracking to measure, plan, and bill for the work they deliver.

“As an agency, we don’t sell products - we sell our time and expertise. If we can’t track our time accurately, we have nothing to invoice for.” Kristian L. Thomassen, CEO

With a growing team, Falk Media needed a reliable tool to track every minute of work and ensure no time went unbilled.

“My job is figuring out how technology can work better for our projects and team. Having accurate, accessible time tracking is a huge part of that.”

Zags,
Co-Founder and CTO

“Timely isn’t just a time tracking tool; it’s a time management tool. We’ve seen a clear increase in billable hours and overall efficiency since we started using it.”

Kristian L. Thomassen, CEO

“The integrations were a game-changer. Even if we spend just 10 minutes updating a campaign or answering an email, it’s work - and we deserve to get paid for it. Timely made it easy to track these moments and ensure nothing slipped through the cracks.”

Kristian L. Thomassen, CEO

“The tasks and integrations features are by far the most important for us. They allow us to plan ahead, track our time accurately, and get paid for every minute we work.”

Kristian L. Thomassen, CEO

The Challenge with Time Tracking

Before adopting Timely, Falk Media used Harvest as their time tracking tool. While it was somewhat functional, the lack of modern integrations and automation left significant gaps in their workflow. Small tasks like answering emails, attending meetings, or making quick campaign updates often went untracked. These seemingly minor activities - taking just 10 - 15 minutes each - would accumulate into hours of unbilled time by the end of each month.

“When you add up those missed 15-minute tasks over a month or quarter, they can total several hours. For an agency, that’s potentially worth a full month’s salary.” Kristian L. Thomassen, CEO

Harvest required Falk Media’s team to log every task manually, which was simply unsustainable. Without integrations for tools like email or browsers, it was easy to forget smaller tasks. Planning and managing capacity for the team was another challenge, as the tool didn’t support forecasting workloads or tracking progress against planned tasks.

“We needed a tool that not only tracked our time but also helped us plan tasks and ensure we got paid for everything we delivered.” Kristian L. Thomassen, CEO

Falk Media x Timely

The Solution

Timely provided Falk Media with the automation, integrations, and planning capabilities they needed. With our extensive integrations, their team could easily track every minute of their work. This led to a more accurate reflection of their efforts and a significant boost in billable hours.

With the ability to plan and assign tasks directly within Timely, Kristian and his team could manage capacity more effectively. Weekly meetings became more productive, as the team used Timely’s timeline view to review completed work and plan for upcoming projects. Task assignments helped distribute workloads evenly across the team, reducing burnout and improving overall efficiency.

“Timely isn’t just a time tracking tool; it’s a time management tool. We’ve seen a clear increase in billable hours and overall efficiency since we started using it.”

Timely’s intuitive interface also meant minimal onboarding was required. The team quickly integrated the tool into their daily routines.

The Result

Since implementing Timely, Falk Media has seen measurable improvements in how they track time, manage workloads, and bill clients. The tool’s automation and integrations guarantee no hours are missed, ensuring every piece of work - big or small - is accounted for.

By capturing small but frequent tasks, Falk Media’s utilization rate has improved, directly impacting their bottom line. The team also uses Timely as a dashboard to ensure capacity is balanced across the team.

“The tasks and integrations features are by far the most important for us. They allow us to plan ahead, track our time accurately, and get paid for every minute we work.”

For Falk Media, Timely has become an essential tool - not just for tracking time but for running their business effectively and ensuring they stay competitive in a fast-moving digital world.

"We started presenting data to other teams within IT and they saw value in it as well. So I think we have 150 licenses now."

Mike Elliot

Senior Endpoint Engineer

"We’re still using it for data collection, but we've already seen insights leading to operational changes. For example, we've reduced time spent on particular tasks based on data feedback."

Natalie

Director of Customer Success Operations

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