TMI Case Study

TMI Strategy is a consulting firm founded by Tina Iglesias, specializing in simplifying complex information into actionable strategies for clients in the pharmaceutical and healthcare industries.

With over 20 years of experience, Tina works with advertising agencies, pharma companies, and adjacent businesses to develop clear, concise paths forward.

As the founder, Tina balances outreach, client work, and business management, making time tracking critical to her operations.

“I take situations where my clients have too much information and simplify them into a concise strategy. My time is my business, and I need to manage it well.”
Tina Iglesias, CEO and Founder

“Timely isn’t just a time tracking tool - it’s a time management solution. It helps me focus on what really matters: my clients.”

Tina Iglesias, CEO and Founder

“Timely has saved me so much time. What used to take an hour each week now takes just a few minutes a day. It’s seamless and has delivered a clear return on investment.”

Tina Iglesias, CEO and Founder

“The tagging feature was a game-changer. It makes invoicing seamless and transparent, which is essential for my business.”

Tina Iglesias, CEO and Founder

The Challenge with Time Tracking

Having used traditional time tracking tools like Workfront in the past, Tina knew the dread of spending up to an hour each week on tedious manual entry. For a consultant, that’s billable time lost to inefficiency—a frustrating and costly problem.

“[manual time tracking] felt like the dumbest waste of time ever. Monday mornings are prime thinking time, but I’d lose that time doing data entry.” Tina Iglesias, CEO and Founder

TMI Strategy also needed a tool that could handle the detailed invoicing her clients expected. Given high professional rates, transparency was critical - clients needed to see exactly how their time was spent, down to the minute, categorized by project and activity. Traditional tools didn’t offer the flexibility or automation they required.

The Solution

Timely stood out for its ease of use, automation, and the innovative Memory app. With Memory, TMI could capture all their activities across tools like Chrome, Zoom, and Outlook. The AI-driven tagging feature learned habits and automatically categorized repeatable actions, such as client calls or working on specific presentations. This significantly reduced the time spent managing timesheets.

“Memory feels like a personal assistant - it’s my project manager. It learns what I need and takes all the busywork out of tracking my time.” Tina Iglesias, CEO and Founder

Tina now spends just 2–5 minutes a day reviewing her time entries, compared to the hour she used to spend each week. The integration with QuickBooks also streamlined her invoicing workflow. By pulling data directly from Timely’s reports, she could quickly generate detailed invoices that aligned with her clients’ expectations. While she created custom templates to enhance this process, she noted how intuitive Timely’s reporting features were from the start.

“The tagging feature was a game-changer. It makes invoicing seamless and transparent, which is essential for my business.” Tina Iglesias, CEO and Founder

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The Result

Timely has saved TMI significant time and mental energy, allowing focus on delivering value to their clients rather than managing administrative tasks. With Memory and Timely’s integrations, time is no longer wasted tracking down billing codes or reconstructing weeks from calendar entries. Instead, time tracking feels effortless, and the invoicing process has become faster and more precise.

“Timely has saved me so much time. What used to take an hour each week now takes just a few minutes a day. It’s seamless and has delivered a clear return on investment.” Tina Iglesias, CEO and Founder

TMI’s clients benefit from the transparency Timely provides, while TMI enjoys the efficiency of a tool that integrates seamlessly with existing workflows. As her business grows, Tina is confident that Timely will scale alongside her needs, making it an indispensable part of her operations.

“Timely isn’t just a time tracking tool - it’s a time management solution. It helps me focus on what really matters: my clients.” Tina Iglesias, CEO and Founder

"We started presenting data to other teams within IT and they saw value in it as well. So I think we have 150 licenses now."

Mike Elliot

Senior Endpoint Engineer

"We’re still using it for data collection, but we've already seen insights leading to operational changes. For example, we've reduced time spent on particular tasks based on data feedback."

Natalie

Director of Customer Success Operations

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